Although;, offering premium content on your website is a best way to monetize your website with a membership,–paid by your users. Your users who were tired of ads has used ad-blocking software to block ads from displaying on their browsers. Well, ad revenue is the most used method of monetizing your website, apps, TV shows, movies, and even blog posts on blogs. Well, offering content for your premium members is one way how businesses make money. Everyday, businesses rake in lots of money to keep their doors open. If you take a look around this website, and you see banners, that’s how ads fund websites, advertisers advertise products/services to promote their businesses or content to further engage users who consume content everyday.
If You Chose To Rely On Ads To Provide Premium Content
Don’t clutter your website with ads, instead, write as much content as you can, just like writing a long book to publish for your audience. Websites with very long posts on blogs, or pages with long content to read is important to enable users to stick to your website. The less ads on your website, the easier for your customers to read your content. When you have few ads on your website, you are reducing costs for advertisers who advertise on your website to fund your work. The goal is to let customers read content what you wrote, and find ads later,–if they’re interested in buying products/services through an ad. Ads inside content should have only 1 ad unit inside your content. For this instance, you have an extremely long post on your premium website to encourage further reading may have 1 or 2 ads; 1 inside each post, and the another at the sidebar of your website or header of your website. If you want to prevent yourself from getting your ads blocked by users who use ad-blocking tools; follow these guidelines:
Keep Just 1 Or 2 Ads Per Post/Page
Google Adsense has been enforcing policies to prevent users from filling up their website with just only ads; If you want to have multiple ads on your website, always keep just 1 or 2 ads per content written as a post or page. For this instance, you have a premium website that has 2 ads per post, one at the top, the another at the bottom; this configuration is intended to surround content. However; you can keep this format to enable both ads to run. If your post is extremely long, this configuration is the recommendation. However; power publishers use only just 1 ad inside their content; making it a bit difficult for some hardcore readers to find your ad. If they continue to read content like normal; they may stumble upon your ad later on. A 20,000-word post can have multiple paragraphs, and if a user reaches a center of a post, and takes a break from reading; a user may do the following action like continuing to read, or a user can find other content to read without interacting with an ad, if a user interacts with an ad; the money flows from a customer who open the ad, to the merchant who pays for an ad posted by an ad network, to a featured product/service, and then to you. If you managed to provide text-based content to read, and you have no images what so ever; and you kept publishing more original content, you may gain readers overtime.
If You Rely On Paywalls
Don’t inflate prices of memberships; try to be as affordable as possible. Always keep prices the same, and always keep your content fresh to read. It’s like blogging as a creator who writes lots of content. For this instance, you are writing text-based anime without graphics. If you were writing extremely text-based content; you may take lots of time producing, publishing, and writing new content. However; your content being published on a timely fashion can enable your visitors to visit your website to consume fresh content. If you still rely on ads; always provide your users an ad-free experience, and other perks. If you provided an ad-free experience, you may grow your readership who were paying members who are going to support your work. Like offering subscriptions for TV services, you are the provider, and you provide content for your users to read. And speaking about real premium content, I’ll mention this later on.
If you were pricing the following plans; be sure to do the following:
- Address if your ad revenue is strong enough; this is key to providing your users free access to your free content. Don’t be like other creators who raise prices to grab more money. Instead; keep the prices the same, and provide relevant access to content; for this instance, classics what you offer should be left with a lower plan of your membership.
- Always offer an anual plan – this is necessary to help customers stay on your website longer, and save up on monthly payments.
- Always make memberships affordable for your members who hs few dollars. Don’t change prices of your plans. For this instance; a plan for a “Bronze” plan should be kept the same as $1.99 per month.
- High prices are reserved for the rich – use this strategy when you have content what you’ve written for many weeks, and you have lots of content to offer. If you managed to stay the same; you may need to add more plans to diversify your members.
If You Only Use Membership Payments for Providing Premium Content
This is big business! You are going to have an ad-free experience available for your users who wanted to enjoy content without ads… that means, no more users opening ads and leaving your website, and no more fraudulent impressions. This experience is useful for offering exclusive content for your customers. It’s like offering movies to watch, and paid articles to read. The New York Times is the known newspaper provider who provide paid subscriptions for users,–after offering limited content to read. They came up with a different approach with their business. That enables them to offer more content to read. Other content providers like The Economist and The Wall Street Journal have different methods of offering premium content.
If you were relying on this format of offering premium content; always avoid inflation at all costs. You can easily reduce spending of money by people around the world.
Add other plans to add higher prices.
If you can manage to make some money; don’t inflate prices because, you wrote content that has long stories to read.